Which of the following is NOT one of the three main types of data analytics?

The choice of Transformative Analytics is correct because it is not recognized as one of the three primary forms of data analytics. The three main types of data analytics are Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics.

Descriptive Analytics focuses on summarizing historical data to understand what has happened in the past. It employs statistical tools and methods to provide insights into trends or patterns. Predictive Analytics involves using statistical models and machine learning techniques to forecast future outcomes based on historical data. It seeks to predict future trends or behaviors by identifying patterns within the data. Prescriptive Analytics goes a step further by not only predicting what might happen but also providing recommendations on actions to take to achieve desired outcomes.

Transformative Analytics, while it may imply changes or insights derived from data, does not fit into this structured categorization of analytics types in the same way that the other three do.