Which aspect of data analytics is involved in monitoring key performance indicators (KPIs)?

Monitoring key performance indicators (KPIs) is fundamentally tied to reporting within the realm of data analytics. Reporting involves the systematic presentation of data to convey performance insights, trends, and comparisons over time. When organizations track KPIs, they are looking to summarize their performance against strategic goals, and this requires the aggregation and analysis of relevant data into a coherent format that can be easily interpreted by decision-makers.

Reporting captures the results of data analysis, presenting information in dashboards, visualizations, and summaries that highlight how well an organization is performing against its set objectives. It transforms raw data into meaningful information that can guide business decisions and actions.

Other options relate to important aspects of data analytics but do not specifically focus on the monitoring of KPIs. Data management pertains to the organization, storage, and governance of data assets, process optimization focuses on improving business processes for efficiency and effectiveness, and data collection involves gathering data from various sources for analysis. While all these areas contribute to the overall analytics process, reporting is specifically the phase dedicated to evaluating and communicating performance against predetermined metrics like KPIs.