What is the first step in the data-driven decision-making process?

The first step in the data-driven decision-making process is to ask. This stage is crucial because it involves defining the problem or question that needs to be addressed. By articulating what you want to know or understand, you set the direction for the entire process. This inquiry shapes the data collection and analysis that will follow, ensuring that the efforts of gathering and analyzing data are focused on answering specific and relevant questions. It is through this phase that stakeholders can clarify their objectives, establish the metrics for success, and identify the type of data they need to collect.

The act of asking drives the subsequent steps, including preparation of data and sharing insights, as it provides the context and purpose that guide these activities. Without a clear understanding of the questions to answer or the decisions to inform, the entire data-driven decision-making process would lack focus and clarity.