Data that has been collected internally by the organization is known as ___-party data.

Data that has been collected internally by the organization is referred to as first-party data. This type of data is generated from direct interactions and transactions with customers, such as website analytics, purchase history, customer feedback, and CRM (Customer Relationship Management) data. The organization has full control over this data, which makes it highly valuable for analysis, marketing efforts, and creating personalized experiences for their customers.

First-party data is particularly advantageous because it tends to be more reliable and relevant to the organization's specific needs compared to data from other sources. It can offer unique insights into customer behavior and preferences, driving more effective decision-making.

In contrast, second-party data usually comes from a trusted partner and is essentially another organization's first-party data, while third-party data is collected by external sources that aggregate information from various avenues, often lacking the depth and personalized insight that first-party data provides. Zero-party data refers to information that a customer intentionally shares with a brand, such as preferences or intentions. All of these terms highlight different origins and qualities of data in the context of data analytics and collection strategies.